In the academic world, research impact is very important.
Research impact is taken into account when research groups are being evaluated formally by the Standard Evaluation Protocols (SEP), but also when your own your academic work or career is being evaluated for funding, promotion or appointments.
Researchers use different strategies to improve their (potential) research impact in all phases of the publishing process. They may be applied during the preprint phase (while planning, writing and choosing journals to publish in), but also in the post-print phase (after the article or study is published), and both are important.
WE CAN DO THESE
Journal Impact Factor
Alternative publishing channels (WE CAN PUBLISHING)
Subject or institutional repositories
Optimising articles for search-engines (SEO)